Task: Create a logo and branding for a sustainable women’s fitness clothing company. Keep company values in mind, such as wellness, balance, and mindful living.
Solution: I started off this project by doing some deep research, especially on the spiritual wellness side. Thinking of the company’s values, I took inspiration from the idea of the Chakra, your spiritual energy flow. The dots making up the “L” in Soluna represent the seven spiritual energies that make up a person’s Chakra.
