Task: Come up with a logo design as well as a brand guide for a boba shop. Incorporate the shop’s fun and energetic nightlife spirit into the branding.
Solution: Sticking with the nightlife vibe, I decided to base the branding off of neon signs. The logomark and typography are designed to resemble a neon sign effect. I also incorporated fun swirly elements throughout the brand guide following this same effect to further reflect the branding.
