Task: Come up with a name and logo for an art themed boutique hotel located in Salt Lake City, Utah. Consider your audience to create an appealing design.
Solution: After researching the area, I knew I wanted to use a bright color palette to stand out in the artsy culture. I kept the logo simple as an enclosed wordmark, really bringing focus to the typography and name of the hotel. To appeal to the target audience, I chose to go with a more playful font.
